Client Listing Marketing

Welcome to a new era in Tampa real estate property listing display!

Over the last decade we have seen quite a few changes in the way products and services have been marketed to the general public. Today, many business-to-consumer, business-to-business and even lead generation marketing programs have shifted focus over to the world wide web. With increasing offline marketing costs and decreasing traditional marketing response rates, it is no wonder why internet marketing has gained so much popularity with businesses and entrepreneurs alike.

Out with the old and in with the new…

In the past, properties listed by a licensed real estate agent or FSBO’s may have been offered to the general public through various marketing mediums or outlays such as:

  • Multiple Listing Service
  • Print Advertisements (Magazines, Newsletters, etc.)
  • Direct Mail (Postcards, Brochures, Stationary Products, etc.)
  • Signage (Open Houses)
  • Radio
  • Television and others.

While these mediums have proven to be effective in the past, they may no longer be as effective or even comparable to a “tailored”, innovative web AND offline marketing program. There are definitely new rules in today’s marketing such as the introduction of social media and networking sites, blogs, podcasts, vodcasts, articles, social news releases and many other popular mediums.

All of our listings receive additional exposure through numerous internet marketing channels and web marketing techniques utilized by Rick Durand. As the proud owner of a web marketing company called Spotlight Creations, LLC, Rick has the knowledge and experience required to launch your property’s exposure both online and off. With over 20 distinct marketing programs available to effectively market a Tampa or Brandon real estate property, we invite you to contact us for a free consultation.

Are you thinking of selling your home or property? Call 813-778-LIST to schedule a FREE consultation and learn how listing your property with Rick Durand can truly make a “world wide web” difference!

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